Passion for Purple was founded in 1994 by Bernadette Jones. Bernadette first discovered her love of purple at the age of 8. She found herself wanting anything and everything purple. This passion for purple continued into her adult years and she found it difficult to find some of her favorite items in the color purple. From this, Passion for Purple was born.

The company’s goal is to provide unique, fun, useful and innovative purple products to the many people that hold the color dear.